Increasing Sales in a Pet Accessories Store

Playing for a Million

Introduction

In November 2022, a pet accessories store decided to start a one-month trial campaign with IKARTO. The goal was to reach PLN 600,000 in revenue with a return above PLN 30. What happened? The results exceeded all expectations.

Campaign Goals

• Reaching PLN 600,000 in revenue
• Return above PLN 30

Strategy and Implementation

1. 1. Market and Competitor Analysis: Identifying the keywords and market segments with the greatest potential.
   2. Listing Optimization: Improving product descriptions and photos to increase conversions.
   3. Segmentation: Detailed division of the campaign into ad groups
   4. Monitoring and Adjustment: Continuous tracking of results and making the necessary changes to the campaign.

Campaign Results in December 2022

• Revenue: PLN 890,000
• Return: PLN 35

Results Analysis

Not only did we reach the revenue target, we significantly exceeded it. In addition, the return on investment also turned out higher than expected, which proves the effectiveness of the strategies we implemented.

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