Official Empik Ads partner · EmpikPlace

Empik account management and Empik Ads campaigns

We set up and manage your EmpikPlace account, transfer your products from Allegro, optimize your listings and run your ads. You can hand the whole account over to us for a single fee, or order Empik Ads campaigns only.

Full account management with Empik Ads campaigns included in the price
Free analysis of your account and product range before we start working together
We transfer your offer from Allegro to Empik and take care of the whole implementation
Minimum cooperation period of 1 month, no contract lock-in
Order a free account analysisSee pricing
Official Empik Ads partnerOfficial Empik Ads partnerWe run campaigns as a platform partner, with the support of the Empik Ads team.
Full Empik account managementAccount, listings, graphics and advertising: PLN 1,000 excl. VAT/month, Empik Ads includedEmpik Ads campaigns onlySponsored Product and Sponsored Brand: from PLN 290 excl. VAT/monthStart on EmpikPlace with onboarding supportRegistration, verification, integration and transfer of your offer from Allegro
PLN 1,000excl. VAT per month for full account management including Empik AdsPLN 290Minimum fee in the Empik Ads performance-based modelPLN 0Activation fee and subscription on the EmpikPlace side48hMaximum response time for questions and account changes
Why Empik

A second sales channel that genuinely pays off

EmpikPlace won't replace Allegro, but it complements it very well. Fewer sellers in many categories means cheaper ad traffic and a faster route to the top positions.

01

A recognizable brand and high-intent traffic

Empik.com is one of the best-known stores in Poland, backed by a network of over 300 stores and a mobile app. Customers go there for a specific product, not for inspiration.

02

No fixed fees on the platform side

EmpikPlace charges no activation fee and no subscription for running an account. The cost is a commission calculated on the gross order value including delivery.

03

Commission depends on the category

Rates differ between departments, from a few to over a dozen percent. Before we list your products, we check the rate for each category and calculate the margin product by product.

04

Less competition

In many categories, only a handful of sellers bid on the same phrase, not hundreds. The cost per click can be noticeably lower than on Allegro for traffic of similar quality.

05

Empik Ads on a CPC model

You pay only for clicks. You set the bid and the daily or total budget yourself, and product campaigns can additionally be extended to the Google advertising network.

06

Verified sellers

Empik admits only companies that meet specific conditions, including a business registered for at least 3 months and operating in the EU. We handle registration and verification for you.

Not sure if your product range will work on Empik?We will check the categories, commission rates and competition for your products, and then tell you straight whether it is worth entering, even when the answer is "no".Check my product range
Service 1 · Account management

Full Empik account management: one fee, full scope

We take over your EmpikPlace account on the sales and marketing side: setup, listings, content, graphics, promotions and Empik Ads campaigns. No separate invoice for advertising and no commission on turnover.

01

Account setup and launch

Seller registration and verification, setup of delivery methods and zones, returns policy, store details and integration with your system or wholesaler.

02

Implementation and transfer of your offer from Allegro

We export your product range from Allegro or from your system, map products to Empik's product cards and categories, and complete parameters, EANs and variants. You don't have to create listings manually.

03

Listing content and graphics

Titles with keywords, benefit-driven descriptions, improved photos and thumbnails. The same copywriter and graphic designer team that works on Allegro accounts.

04

Empik Ads campaigns included

Sponsored Product and Sponsored Brand, selection of keywords, bids and budgets, and daily optimization. We charge no separate fee for it.

05

Prices, promotions and profitability

Competitor price monitoring, participation in Empik promotional campaigns, and margin control after commission and delivery costs. We look at profit, not just turnover.

06

Account quality and reports

Monitoring the service metrics required by Empik, responding to listing issues, and a monthly report on sales and ad results.

 
Full-service packageEmpik account management + Empik Ads

One fixed amount for everything: account management, work on your listings and advertising campaigns. No commission on turnover and no commission on ad spend.

PLN 1,000excl. VAT / month, including Empik Ads management
The full scope of activities from the list below, with no split into additional packages
A dedicated account manager plus the support of a copywriter and a graphic designer
Management and optimization of Empik Ads campaigns at no extra charge
Monthly results report and support by phone, e-mail and WhatsApp
I want the full-service package
Division of responsibilitiesWhat stays on your side

We say it plainly to avoid misunderstandings at the start. We take on marketing and sales, while you stay in charge of the product and logistics.

Order fulfilment, packing and shipping
Stock levels and returns handling
Direct communication with buyers
Empik Ads advertising budget: billed directly by Empik

Already selling on Allegro? We help you launch on Empik and move your products over from Allegro. We export your offer, map it to Empik product cards and categories, transfer photos, descriptions and attributes, and adapt titles and prices to EmpikPlace realities. You don't have to list anything manually.

 

What exactly we do in the package

Everything for one price
Account and setupSeller registration and verification
Delivery and shipping zone setup
Returns policy and store details
Integration with your system or wholesaler
Catalogue and price list configuration
Offers and contentTransfer of your offer from Allegro
Mapping products to Empik product cards
Titles with keywords
Benefit-driven descriptions
Completing attributes and EANs
Variants and product bundles
Empik Ads advertisingSponsored Product campaigns
Sponsored Brand campaigns
Keyword and bid selection
Display in the Google advertising network
Daily budget optimisation
GraphicsProduct photo improvement
Thumbnails compliant with Empik requirements
Creatives for Sponsored Brand
Graphics for promotional campaigns
Consistent store branding
Prices and promotionsCompetitor price monitoring
Margin analysis after commission
Participation in promotional campaigns
Discount and bundle policy
Monthly pricing recommendations
Quality and reportsMonitoring of service quality metrics
Response to offer suspensions
Monthly sales and advertising report
Dedicated account manager
Support by phone / e-mail / WhatsApp

The Empik Ads advertising budget is billed directly by Empik, and we take no commission on ad spend. The sales commission charged by Empik depends on the category and is calculated on the gross order value including delivery. Minimum cooperation period: 1 month. Prices excl. VAT, plus 23% VAT.

Service 2 · Empik Ads

Empik Ads campaigns managed by an official partner

We are an official Empik Ads partner. Is your account already in good shape and you only want to outsource advertising? We run campaigns on the same terms as Allegro Ads, except our rates are PLN 100 lower.

Official Empik Ads partnerOfficial Empik Ads partnerWe are an official Empik Ads partner. On top of that, we have held Allegro Ads Partner+ status since 2021, which means the same expertise in the two largest marketplace advertising systems in Poland.

Formats we manage for you

Sponsored ProductNative promotion of your offer in search results, category listings and product pages. CPC billing: you pay only for clicks.Sponsored BrandA banner above search results: graphic, slogan and selected products. It builds brand and store recognition and requires approval from the Empik Ads team.Display in the Google networkProduct campaigns can be extended beyond Empik to Google search results and the Shopping tab. No Google Ads account of your own needed.Seasonal campaignsSeparate budgets and bids for periods of peak traffic: holidays, back to school, Empik promotional campaigns. Planned in advance, not at the last minute.
 

Two billing models for campaign management

In both models we do exactly the same work: we build the campaign structure, select keywords and bids, keep an eye on the budget and report results. The only difference is how our work is billed.

Performance model% of ad revenue

For companies that want to tie the agency's fee to actual sales. We optimise for revenue, not for the number of clicks.

3%commission on ad revenue, minimum PLN 290 excl. VAT / month
Shared goal: the more you sell, the more we earn
Low minimum fee at the start and off-season
Best choice for accounts that are just ramping up sales on Empik
I choose model 1
Predictable modelFixed monthly fee

For companies that value a stable cost regardless of season and turnover. Works well for large, established accounts.

PLN 450excl. VAT / month, no commission and independent of your budget
Fixed cost every month, easy annual budget planning
Regardless of turnover and ad spend
Sponsored Brand (display advertising): PLN 150 regardless of the number of creatives
I choose model 2

You pay for the advertising budget directly to Empik, and we take no commission on ad spend. Minimum cooperation period: 1 month. Prices excl. VAT, plus 23% VAT.

How we get started

From the first conversation to your first orders

We don't start with an invoice, but with checking whether your product range makes sense on Empik. If it doesn't, we'll tell you straight.

STEP 1Free analysisWe check categories, commission rates, competition and margin for your products. You get a clear answer on whether Empik will pay off.STEP 2Onboarding and offer transferSeller registration and verification, delivery and integration setup, and transfer of products from Allegro: mapping to Empik product cards, attributes, photos and descriptions.STEP 3Campaign launchWe launch Sponsored Product on selected offers, collect the first data on clicks and sales, and only then scale the budget.STEP 4Optimisation and reportingA monthly results report, pricing and assortment recommendations, and ongoing contact with your account manager.
 

Which option to choose

Three cooperation options: from advertising only to full takeover of the sales side of your account.

Empik Ads · performance3% / min. PLN 290excl. VAT per monthCampaigns managed by an official Empik Ads partner
Keyword and bid selection
Monthly results report
You manage the account and offers yourself
Model details →
Empik Ads · fixed feePLN 450excl. VAT per monthEmpik Ads campaign management
Fixed cost independent of turnover
Sponsored Brand for PLN 150
You manage the account and offers yourself
Model details →
Most popularAccount management + AdsPLN 1,000excl. VAT per month, Ads includedEverything from the models alongside
Account setup and management
Transfer of products from Allegro
Listing and offer optimisation
Copywriting, graphics and promotions
See the full scope →
FAQ

Frequently asked questions about selling on Empik

If you can't find your answer here, write to us via the form. We reply within 24 working hours at the latest.

How much does Empik account management cost, including advertising?

Full Empik account management costs PLN 1,000 excl. VAT per month and also includes running your Empik Ads campaigns at no extra charge. Apart from that, you only pay Empik's sales commission and your own advertising budget, which is settled directly with the platform.

Can I hire you for Empik Ads campaigns only?

Yes, we run them as an official Empik Ads partner. There are two models to choose from: a performance-based one, at 3% of the revenue generated by the ads, with a minimum of PLN 290 excl. VAT per month, and a fixed fee of PLN 450 excl. VAT per month regardless of revenue. In the fixed model, a Sponsored Brand display ad costs PLN 150 regardless of the number of creatives.

What is Empik's sales commission?

The commission depends on the product category and is calculated on the gross value of the whole order, that is, the product price plus the delivery cost. Empik charges no separate activation fee and no subscription fee for running an account. Before we list your offers, we check the exact rates for your range in the current commission schedule. It is one of the first elements of the free analysis.

Who can sell on EmpikPlace?

EmpikPlace is a platform for businesses only; private individuals cannot sell there. Empik verifies sellers and sets requirements concerning, among other things, how long the business has been operating, its status, and selling and shipping from within the European Union. We guide you through registration and verification step by step.

How does Empik Ads differ from Allegro Ads?

The mechanics are very similar: a bidding auction, pay-per-click billing, and a daily or total budget. The differences lie in formats and scale: Empik Ads is built around two main formats, Sponsored Product and Sponsored Brand, and product campaigns can be extended to run on the Google advertising network. Traffic is lower than on Allegro, but so is the competition for keywords in many categories, which often translates into a lower cost per click.

Do you reply to messages from buyers and ship orders?

No. We handle the marketing and sales side of the account: offers, content, graphics, prices and advertising. Order fulfilment, warehousing, shipping, returns and direct communication with buyers stay on your side. You know your products and your logistics best.

How long does it take to launch sales on Empik from scratch?

Seller verification on Empik's side is usually quick. The real start time depends on how many products we list and the state of your product database: with ready photos, descriptions and EAN codes, the first offers can be online within a few days. If materials need to be prepared from scratch, we plan a separate stage for that.

Will you help move products from Allegro to Empik?

Yes, it is one of the most common launch scenarios. We help with onboarding and migrating products from Allegro to Empik: we export your range, map it to Empik's product cards and categories, transfer photos, descriptions, parameters and EAN codes, and adapt titles and prices to the realities of EmpikPlace. We can also pull your offer from BaseLinker or another system you use. You don't list products manually.

Are you an official Empik Ads partner?

Yes, we are an official Empik Ads partner. We have also run campaigns as an Allegro Ads Partner+ since 2021, so we apply the same expertise in both advertising systems. In practice, this means access to support on the platform's side and a faster response when something needs intervention.

How long a contract do I have to sign?

The minimum cooperation period is 1 month. We don't tie clients to long contracts. You stay with us because your account earns money, not because a contract forces you to.

Official Empik Ads partnerLet's talk

Start selling on Empik

Start with a free analysis of your range, with no obligation and no hidden fees. We will check categories, commissions and competition, and then tell you plainly whether it is worth entering and in which model.

Order a free analysisCall: 530 994 777
JFFounder & CEOJacek FuraMarketplace strategy, B2B cooperation, account growth530 994 777
AMSenior Ads SpecialistAgnieszka MalakCampaign management, optimization, results reporting883 184 245
*