Website and Online Store Development

Online stores and websites that sell

We design and build company websites and e-commerce stores in two leading technologies: the flexible WooCommerce (WordPress) and the Polish Shoper. We choose the platform that best fits your industry, your team and your growth plans.

10+ years of e-commerce experience
Shoper + WooCommerce: proven platforms
Marketing support from day one
🔒 your-store.com
New collection 2026
Free delivery from PLN 199
Product A
PLN 149
Product B
PLN 89
Product C
PLN 219
Two technologies

WooCommerce and Shoper: choose what fits your business

Each platform has its own strengths. In our first conversation we will analyze your needs, product range and growth plans, and then recommend the solution that gives you the best balance of cost and capabilities.

WooCommerce

Powered by WordPress

The most popular e-commerce platform in the world. Full flexibility, thousands of plugins, no limits on products or traffic: you only pay for hosting and extensions.

What you get
  • Ownership of the full code and database: no vendor lock-in
  • Thousands of free and paid plugins (payments, delivery, integrations)
  • Advanced SEO: the best plugins (Rank Math, Yoast)
  • A blog in the same system as your store (WordPress)
  • Full control over design and functionality
  • No monthly platform fees
Ideal for: Companies that want full control over their store, have specific functional requirements, plan strong SEO and content marketing, or combine sales with a blog.

Shoper

Polish SaaS platform

The Polish e-commerce leader in the SaaS model. No worries about hosting, security and updates: Shoper takes care of it all. Ready-made integrations with Allegro, BaseLinker, InPost and parcel lockers.

What you get
  • No need to worry about hosting and security
  • Native integrations with Allegro, BaseLinker and couriers
  • Professional technical support 7 days a week
  • Compliance with Polish law (GDPR, GPSR, invoices)
  • Faster start: shorter implementation time
  • Automatic updates and fixes
Ideal for: Sellers who already operate or plan to operate on marketplaces in Poland (Allegro, Empik, Kaufland), want to launch quickly and need a stable platform without backend work.
What you get

End-to-end implementation, from design to the first sale

We do not stop at "setting up a store". We take over the entire process: from business analysis and UX/UI design to SEO configuration, integrations and training.

Analysis and strategy

We get to know your industry, competitors and target audience. We choose the platform and advise on category structure, the purchase flow and priority features.

UX/UI design

We design a conversion-focused interface: a clear product page, a fast checkout process and responsiveness on every device. Mobile first.

Technical implementation

Installation and configuration of WooCommerce or Shoper, product categorization, setup of payments (Przelewy24, PayU, BLIK) and couriers (InPost, DPD, parcel lockers).

Content and products

We add up to 30 starter products with SEO descriptions, photos and attributes. We write category texts, the "About us" page, terms and conditions, the privacy policy and an FAQ.

SEO and analytics

We implement technical SEO (Schema, sitemap, friendly URLs, meta tags), Google Analytics 4, Google Search Console, Facebook Pixel and e-commerce conversion tracking.

Business integrations

We connect BaseLinker, warehouse systems, Allegro, Empik and Kaufland. We set up invoicing (Fakturownia, wFirma, iFirma) and newsletters (MailerLite, GetResponse).

Responsiveness and speed

Core Web Vitals optimization, image compression, lazy loading and caching. A store has to run fast on 4G, because today 70% of e-commerce traffic comes from mobile.

Security and SSL

SSL certificate, security configuration, data backup, GDPR and GPSR compliance. For WooCommerce: WordPress hardening, disabling unnecessary XML-RPC and a firewall.

Training and support

A two-hour training session on running the store (adding products, orders, invoices). 30 days of free support after launch. Optional monthly maintenance package.

How we work

The collaboration process step by step

A predictable implementation process with clear milestones. You know what you get, when you get it and what it costs, with no surprises.

01
Call and quote

Free consultation

A 30-minute conversation about your business, product range and goals. We choose the platform (WooCommerce or Shoper) and give you a transparent quote with every item listed.

02
Contract and kick-off

Briefing and UX design

We sign a contract with a clear schedule and collect your materials (logo, photos, descriptions). We then prepare the store design, and you approve it before development begins.

03
Implementation

Building the store

Platform configuration, template build, category structure and product import. We work in a test environment, so you can see the store before it launches.

04
Integrations

Payments, shipping, integrations

We configure Przelewy24/PayU/BLIK, integrate couriers and BaseLinker, and set up Google Analytics, Search Console, Facebook Pixel and technical SEO.

05
Testing and acceptance

Final testing

We test the purchase path, responsiveness, speed and forms. We then do a joint acceptance review of the store and train you to run it (how to add products and handle orders).

06
Launch and support

Launch and growth

We switch over the domain and the store goes live. For 30 days after launch we are available for questions and fixes. Optionally, we can also take over your marketing: Allegro Ads, Google Ads and Meta Ads.

Case studies

Selected stores and websites we have built

Projects in both technologies: WooCommerce for companies that value flexibility, and Shoper for sellers active on marketplaces. From furniture and textiles to an online supermarket with thousands of SKUs.

Anmabags - WooCommerce online store WooCommerce

Anmabags

Online store of a manufacturer of printed paper bags. We implemented an advanced product configurator and pricing that depends on quantity and the selected print. A full WooCommerce build with courier and online payment integrations.

View the store →
Hotel Fryderyk - website WordPress

Hotel Fryderyk

A hotel showcase website with a booking system, a room gallery and a multilingual version for international guests.

View the website →
Krokus Meble - online store WooCommerce

Krokus Meble

A furniture store with configurable product variants, a bulky-item delivery calculator and integration with furniture couriers.

View the store →
Estilo Home - online store WooCommerce

Estilo Home

A home furnishings store with an extensive category structure, attractive product pages and SEO optimization for the home decor industry.

View the store →
Sklep Martina - home textiles on Shoper Shoper

Sklep Martina

A home textiles store: bed linen, sheets, towels, duvets and pillows. Over 500 products with full SEO optimization and marketplace integrations.

View the store →
INC Polska - online supermarket on Shoper Shoper

INC Polska

An online supermarket for groceries and household chemicals. Thousands of SKUs, an advanced product feed, and integration with the warehouse system and couriers.

View the store →
Stalfaktoria - WooCommerce store of a metal furniture manufacturer WooCommerce

Stalfaktoria

Online store of a Polish manufacturer of metal furniture: loft beds, coffee tables, plant stands, shelves and furniture legs. Variant products with color and size selection, and product pages optimized for SEO.

View the store →
ANSTAL - pergolas, patio covers and carports - website WordPress

ANSTAL Konstrukcje

Website of a manufacturer of pergolas, patio covers, carports and balustrades. A project gallery, an expert blog and local SEO for Rzeszów and Kraków. The site is built to generate quote requests.

View the website →
DrBed - WooCommerce store of a Polish bedding manufacturer WooCommerce

DrBed

Online store of a Polish bedding manufacturer: sheets, bedding sets, blankets, duvets and towels. Hundreds of products with SEO descriptions, category sections with internal linking, and integration of the product range with Allegro.

View the store →
FAQ

What to know before implementation

We have gathered answers to the questions clients ask us most often before we start working together.

Which platform should I choose: WooCommerce or Shoper?

It depends on your business model. We recommend WooCommerce to companies that want full control over their store, plan strong SEO and content marketing, have specific functional requirements or want to combine the store with a blog.

Shoper is the better choice if you also sell on marketplaces (Allegro, Empik, Kaufland), want to launch quickly, have no IT team and need a stable platform with Polish technical support.

During the free consultation, we will recommend the right platform after analyzing your product range, your team and your growth plans.

How long does it take to implement a store?

It depends on the platform and the complexity of the project:

Shoper: a standard implementation takes 2-4 weeks from signing the contract. Thanks to the ready-made infrastructure, the launch is faster.

WooCommerce: a typical implementation takes 4-8 weeks. There is more work on the custom template, plugin configuration and performance optimization.

For very simple projects (a small product range, a standard template) we can launch faster. For large stores with custom integrations, it takes slightly longer.

How much does it cost to build a store?

Pricing is always individual and depends on the chosen platform, the number of starting products, the required integrations (BaseLinker, ERP, Allegro), the degree of template customization and the scope of content to be prepared.

After a free consultation, we send you a transparent quote broken down by line item, with no hidden costs. You see exactly what you are paying for.

With Shoper, there is also a monthly platform subscription (paid directly to Shoper, not to us). With WooCommerce, you only pay for hosting and, if needed, paid plugins.

Can I manage the store myself after launch?

Yes, and that is what we aim for. We don't want to create dependency. As part of the implementation, you get a 2-hour store training session (adding products, managing orders, issuing invoices, editing content).

For 30 days after launch, we are available free of charge if you have any questions. Optionally, you can buy a monthly care package: updates, backups and small changes to the website.

Do you also handle marketing after launch?

Yes, and it is one of our strengths. We are a full-service marketing agency with expertise in Allegro Ads, Google Ads, Meta Ads and SEO. Once your store is live, we can take over promotion right away and start building sales.

Many clients use our marketing packages. It saves the time of looking for another agency and keeps your activities consistent. A store built with marketing in mind performs better than one built just "for looks".

What if I already have a store on another platform and want to migrate?

We migrate stores from other platforms (PrestaShop, Magento, Shopify, IdoSell, older WooCommerce) to WooCommerce or Shoper. We transfer products, categories, historical orders and customer data.

The key to a migration is preserving your SEO. We map old URLs to the new ones (301 redirects) so that your Google rankings don't drop. It is often overlooked, yet it is a critical part of any migration.

Who owns the store and the data after launch?

You do, in every variant. With WooCommerce, you get full access to the code, database and hosting. You can change agencies at any time or run the store on your own.

With Shoper, you own the store and the data, and Shoper is only the infrastructure provider. Your product, customer and order data belongs to you, and you can export it at any time.

We don't use lock-ins, secret passwords or any other practices that make it harder to switch providers. We want you to stay with us because working together is going well, not because you have no other choice.

Why IKARTO

Why you can trust us to build your store

We are an e-commerce agency with over 10 years of experience. We don't just build stores, we help you grow and promote them.

Two technologies, one point of responsibility

We are one of the few agencies that work professionally on both WooCommerce and Shoper. We don't push a platform on you, we choose the one that fits your needs.

Marketing from day one

We build stores with marketing in mind: correct conversion tracking, a product feed ready for Google Shopping, proper Schema markup and product pages optimized for SEO.

One partner for your entire e-commerce

After launch, we can take over Allegro Ads, Google Ads, Meta Ads, SEO and the management of your Allegro account. One agency, consistent actions, and no need to coordinate several providers.

No vendor lock-in

You get full access to the code (WooCommerce), the admin panel (Shoper), hosting, domain, Analytics and Google Ads. When our cooperation ends, everything stays with you.

Predictable deadlines

Thanks to our process and proven implementation frameworks, you get a clear schedule with milestones. No "pushing the deadline back another 2 weeks".

Loading speed as a priority

Every store we deliver goes through a Core Web Vitals audit. We optimize images, caching and lazy loading, because every extra second of loading time costs you a few percent of sales.

Let's talk

Ready for a new store or website?

Choose the contact method that suits you best. We will reply within 24 hours on business days at the latest.

Jacek Fura - IKARTO internet marketing agency Rzeszów
Founder & CEO

Jacek Fura

Consultations, platform selection, e-commerce strategy, B2B cooperation

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