Google Ads that sell, not just generate clicks
We run Google Ads campaigns focused on real return on investment, from online stores to lead generation and local services. We choose the right campaign types (Search, Performance Max, Shopping, Display), write the ad copy, design the creatives and optimize results every day.
Full-service Google Ads campaign management
We don't stop at "switching on a campaign". We take over the whole process, from strategy and keyword research, through creatives, to daily optimization and a monthly report.
Audit and strategy
We analyze your account, your competitors and keyword potential. We set goals, KPIs and priority campaign types tailored to your business model.
Search, PMax, Shopping, Display
We choose the campaign types that fit your goals: text campaigns, Performance Max, Shopping for e-commerce, and Display for remarketing and reach building.
Ad copy and creatives
We write compelling ad copy matched to search intent. We design graphic creatives for Display, responsive ads and remarketing banners.
Daily optimization
We don't "set it and forget it". Every day we monitor results, fine-tune bids, exclude irrelevant keywords, and test new ad variants and product groups.
Conversion and GA4 setup
Properly configured tracking is the foundation of effective advertising. We implement Google Analytics 4, Google Tag Manager, e-commerce conversion tracking and micro-conversions.
Monthly report and recommendations
Every month you receive a clear report with concrete conclusions: what worked, what needs improvement, and what steps we have planned for the next month.
CERTIFIED SPECIALIST
Your ads will be in good hands
We regularly develop our skills in managing Google Ads campaigns. The Google Ads certification is a professional accreditation offered by Google to people who have demonstrated proficiency in the basic and advanced features of Google Ads.
Our Standards
An individual approach to your business
Before setting up a campaign, we make an effort to get to know your needs thoroughly. Every campaign is tailor-made to your requirements and needs.
Supervision by Google specialists
Google specialists have access to your campaigns. We consult them directly and ask them to assess the quality of the campaigns. We want to give you confidence that they are run as effectively as possible.
Clear rules of cooperation
We prepare detailed reports for you.
You pay Google directly, which guarantees transparent and fair operation. A credit card must be linked to your account.
Google Analytics connection included in the price
As part of our cooperation, we connect your Google Ads account with Google Analytics so that we can monitor campaign results on an ongoing basis and draw conclusions.
Transparent pricing: two packages, one monthly rate
No percentage of your budget, no hidden costs. A fixed monthly fee that depends solely on the size of the ad budget we manage.
Google Ads: budget up to PLN 5,000
For small and medium-sized businesses taking their first steps in Google Ads or running local campaigns.
- Campaign audit and strategy
- Search, Shopping or PMax campaign setup
- Keyword research and ad copy
- Conversion tracking and GA4 implementation
- Daily campaign optimization
- Monthly results report
- Email contact with your account manager
Google Ads: budget above PLN 5,000
For companies scaling their sales, with a larger budget, multiple campaign types and analytical requirements.
- Everything in the Start package
- Multi-channel strategy (Search + PMax + Display)
- Advanced Shopping campaigns and product feed
- Remarketing and dynamic campaigns
- Graphic creatives for Display campaigns
- A/B tests of ad copy and landing pages
- Email and phone contact with your account manager
Not sure which package to choose? Book a free consultation: we will analyze your industry, goals and budget, and select the optimal package and campaign types.
What the companies we work with say about us
We run Google Ads campaigns for dozens of companies from various industries, from local services to e-commerce on several markets.
I highly recommend this agency! We received professional information and, most importantly, the company looked after our interests.
Great agency. We have been working together for over a year. Mr. Jacek has a very professional approach and is also a pleasant person who is always easy to work with. We are in constant contact.
Cooperation at a high level, with the ability to monitor the results of the ad campaign on an ongoing basis. A big plus for the individual approach and the very good, friendly communication. You can feel you are well taken care of 🙂
I highly recommend working with Mr. Jacek. Full professionalism and a very individual approach to the client. Years of practice and very broad knowledge of the industry. In the end, I am satisfied with our stable cooperation.
Available Google Ads campaign types
Google Search Network
Search Network advertising is the core Google Ads campaign type. When a user types a given keyword into the browser, your ad can appear above the organic Google search results. This campaign gives you precise control over both the locations and the keywords it will show for. Setting up this type of ad therefore takes experience and in-depth knowledge of its settings.
Google Display Network - GDN
It lets you reach almost 90% of internet users. You can target ads by relevant keywords, placements and topics, as well as by interests and demographics. This ad type is often used to build remarketing campaigns.
Google Shopping - Shopping Ads
This campaign type is especially recommended for online stores. It helps promote products by showing them in a carousel in the search results.
To show your products in search, you need to prepare a suitable product feed and upload it to Google.
Because these ads give the user plenty of product information before they even click, they achieve a high conversion rate.
Performance Max
This is a new campaign type (the successor to Smart campaigns). With it, you can use all of Google Ads' advertising inventory, such as:
- Google Search Network,
- Google Display Network,
- YouTube,
- Gmail,
- Google Maps,
- Google Discover.
Google Remarketing
Remarketing campaigns let you reach people who have already visited your website.
With a remarketing campaign, we want to encourage people who visited our website earlier to come back and complete an action, for example a purchase.
Google Local Campaign
This form of advertising is useful if you want to direct your message to people in a specific, clearly defined location.
It lets us generate valuable interactions, such as phone calls.
How our campaigns translate into results
Two sample e-commerce projects: one from the home decor sector and one from food and household chemicals. Client data is anonymized, and the figures are representative of this scale of activity based on our experience. Full data for specific clients is available on request, after signing an NDA.
Online store with home furnishings
Challenge: seasonal traffic drops, low ROAS on Shopping campaigns (2.3x), strong price competition (IKEA, Westwing, home&you), no dynamic remarketing.
- Segmented Shopping campaigns by margin group and product type (furniture vs accessories vs lighting)
- Launched Performance Max, excluding competitor brands and own brand queries
- Dynamic remarketing with product creatives for cart abandoners
- Product feed optimization: titles, attributes, Google categories
- Display campaigns targeting interest groups such as "interior design" and "home staging"
Online store: food and household chemicals
Challenge: low category margin (3–8%), strong competition (Frisco, e-Biedronka, Auchan Direct), low AOV relative to delivery costs, a large product feed (3000+ SKUs) with no segmentation in Shopping campaigns.
- Restructured the product feed: split into categories with different profitability and margins
- Shopping campaigns with priorities: high margin → high priority, loyalty products → low priority
- Performance Max with a "conversion value" goal (target ROAS), not "number of conversions"
- Brand campaigns + exclusion of brand keywords from PMax (protecting organic traffic)
- Dynamic remarketing focused on abandoned carts and "for tomorrow" cart pickup
- Promoting the free delivery threshold in creatives (AOV growth)
Want to launch effective Google Ads?
Choose the contact method that suits you best. We will reply within 24 hours on business days at the latest.
Jacek Fura
Google Ads strategy, B2B cooperation, digital marketing consulting
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