Kaufland Global Marketplace · agency program partnerKaufland account management and Sponsored Product Ads campaignsWe set up and manage your Kaufland Global Marketplace account, transfer your offers from Allegro, translate them into the languages of the target markets and run your ads. One account opens all of Kaufland's European sales channels.
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Hover over or tap a country to see the listing language and settlement currency. |
| 9 marketsEuropean sales channels available from a single registration | PLN 175Kaufland's monthly base fee for all channels | 4%Lowest commission on Kaufland.pl, consumer electronics | 46 millionMonthly visits across Kaufland platforms |
An export channel that does not require a company abroad
Kaufland will not replace Allegro, but it opens up sales in several countries at once, without separate accounts, separate integrations or separate contracts. The conditions are correct product data and staying on top of EPR obligations.
01One registration, all channelsOne seller account, one panel and one subscription fee regardless of the number of markets. Offers sync across markets, so a product listed once reaches the next channel without re-entering data. | 02Commissions lower than on AllegroOn Kaufland.pl most categories fall between 7 and 10 percent, while consumer electronics costs 4 percent. You will find the full table below. | 03Less competitionThe platform has 15 thousand sellers and a catalog of 45 million products in 6,400 categories. By comparison, Allegro has hundreds of thousands of sellers. In many categories you can win the BuyBox without a price war. | ||
04A subscription instead of listing feesYou pay a fixed monthly fee plus a commission on sales, with no fees for listing or maintaining your catalog. For that price, Kaufland promotes offers through its own SEO, SEA, price comparison sites, social media and customer flyers. | 05Translations and offer transfer as standardKaufland translates product data, legal texts and customer inquiries. Adding another market takes about 30 minutes, and you can upload offers manually, via a CSV file, through the API or from one of 170 integrated systems, including BaseLinker. | 06Start with a market you knowWe start with Kaufland.pl: in Polish, with Polish logistics and Polish returns. Once your data is in order, we add further countries with a single import. | ||
| Not sure whether your range will work on Kaufland?We will check the categories, commission rates, EPR obligations and competition for your products, and then tell you straight whether it is worth entering, even when the answer is "no". | Check my product range |
We are part of the Kaufland Global Marketplace partner program
 | We receive partner announcements before they reach sellers: new markets, commission changes, new ad formats and upcoming legal obligations. Our clients' accounts are prepared for a change before it takes effect, not a week after their offers get hidden. We have also held Allegro Ads Partner+ status since 2021, we are an Empik Ads partner and we manage accounts in Amazon Seller Central. Kaufland is another channel in the same puzzle, not an experiment. The platform itself is European and works accordingly: clear rules, European data protection standards and quality requirements for sellers. For a manufacturer competing with Chinese dumping, these are different rules of the game than on global platforms. |
What you gain by joining through a partner agency
Kaufland grants these benefits only to sellers referred by agencies from its partner network. If you register on your own, you will not get them at all.
01Priority verificationYour account goes through verification in priority mode and is activated right away, instead of waiting in the general queue. Sales start when you planned the launch, not when a slot frees up. | 02€150 for ad campaignsOn request, Kaufland grants €50 in Sponsored Product Ads credit per month for the first three months. New offers get reach from day one, before they build up a sales history. | 03Dedicated support channelWe send requests concerning your account through a separate channel for partner agencies, with a faster ticket queue. Offer blocks and category issues are resolved in days, not weeks. |
Markets available from one account
Commissions and coupon fees differ between Poland and the markets settled in euros, which is why we calculate prices separately for each channel.
| Sales channel | Language of listings and support | Currency |
|---|---|---|
| Kaufland.de, Germany | German | EUR |
| Kaufland.at, Austria | German, shared catalog with Germany | EUR |
| Kaufland.cz, Czech Republic | Czech | CZK |
| Kaufland.sk, Slovakia | Slovak | EUR |
| Kaufland.pl, Poland | Polish | PLN |
| Kaufland.fr, France | French | EUR |
| Kaufland.it, Italy | Italian | EUR |
| Kaufland.nl, Netherlands | Dutch | EUR |
| Kaufland.es, Spain | Spanish | EUR |
What this means for your account
01We read the announcements for youWe continuously review partner materials, Seller University and changes to the terms and conditions. You get a short note on what affects your range, with no need to forward English-language emails. | 02We check who the change affectsA new legal obligation rarely covers the entire catalog. We filter your range by category and attribute, so we know whether it affects three SKUs or three thousand. | 03We roll out changes in bulk, not by handWe upload new attributes, translations and extended product listings by file or via API. With several hundred offers, the difference compared to clicking through the panel is a few days of work. |
What selling on Kaufland really costs
The commission is calculated on the gross selling price, including shipping cost. Rates differ between Poland and the other markets, sometimes threefold. Below is the current Kaufland Global Marketplace price list.
| Product category | DE, AT, CZ, SK, FR, IT, NL, ES | Kaufland.pl |
|---|---|---|
| Computers, consumer electronics, robot vacuum cleaners, tires, rims and wheels | 7% | 4% |
| Large home appliances | 7% | 7% |
| Tools and garden equipment | 10% | 7% |
| Perfumes | 10% | 8% |
| Small home appliances, computer accessories, bikes and e-bikes | 13% | 7% |
| Body care and health, automotive excluding tires and rims | 13% | 8% |
| Building and DIY supplies | 13% | 9% |
| Furniture and home furnishings, lighting, sports and outdoors, baby products, toys, food | 13% | 10% |
| Media: books, CDs, DVDs, vinyl records | 13% + 0,70 € | 9% + PLN 3 |
| Garden: garden furniture, greenhouses, irrigation, decorations | 14% | 9% |
| Mattresses, kitchen and home, clothing, footwear, bags, pet supplies, fitness, camping | 14% | 10% |
| Jewelry | 16% | 12% |
| Other categories | 13% | 10% |
Price list verified on 5 September 2026. Kaufland updates its rates, so before making any pricing decision we check them for your specific category in the Seller Portal.
Subscription and additional fees
Basic subscriptionPLN 175excl. VAT per month, €39.95 or 990 Kč in the channel currency
| Plus subscriptionPLN 260excl. VAT per month, €59.95 or 1500 Kč in the channel currency
| Additional feesThese items quietly eat into your margin We factor them into the price calculation before we create the offer.
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What we do on your Kaufland account
We start with what usually blocks sales: gaps in product data, EANs and translations. Advertising only makes sense once the product listing is complete.
| Registration and verificationWe set up your account, prepare the documents for seller verification, and configure shipping methods, the returns policy, tax details and a return address within the EU. | Product data and EANsWe prepare the import file to match the Kaufland template: EANs, attributes required in the category, variants, images and categorization. We catch gaps before the portal's validation does. | Offers in the languages of each marketWe write titles and descriptions around the phrases customers in Germany or the Czech Republic actually search for. Automatic translation is a good start, but it sells worse, and you can see it in conversion. | ||
| Sponsored Product AdsCPC campaigns, a separate account structure per market, negative keywords, and bids and budgets monitored weekly. We are accountable for ROAS, not the number of clicks. | EPR, VAT and complianceWe check what your range requires in each market: LUCID in Germany, IDU in France, ENV in Spain, electrical equipment and batteries, EmpCo attributes, GPSR and VAT OSS. | Prices, BuyBox and reportsWe monitor your BuyBox position and calculate prices per market, taking commission, shipping and returns into account. The monthly report shows results at product level, not just revenue. | ||
| Division of responsibilitiesWhat stays on your side We spell this out so there are no misunderstandings at the start. We take on sales and marketing, while you stay with product and logistics.
| A shortcut via AllegroAlready selling on Allegro? Then entering Kaufland is cheaper and faster. We export your offers, map them to Kaufland categories, transfer images, descriptions and parameters, and adapt titles and prices to the realities of each market. You don't have to list anything manually.
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Four things you won't find at most agencies
We compared the offers of Polish agencies that manage Kaufland. Most of them stop at a list of services. This is what they were missing.
We calculate your margin before we create the offerWe have our own marketplace cost model, the same one behind our public Allegro calculator, checked to the last grosz against real settlements. For Kaufland we do the same: category commission, shipping, returns, coupons and subscription broken down per unit, separately for each market. | Descriptions written by people, not machine-translatedA title that wins search on Kaufland.de looks different from a translated Allegro title. We rewrite key listings from scratch, using German category terminology and the way people there actually search. | |||
We treat compliance as part of the launchAt IKARTO we run a separate BDO, EPR and PPWR service. We know that a missing LUCID number can block your listings in Germany a week after launch, and that Kaufland's EPR service does not cover every market. We tell you this at the quoting stage, not after the fact. | You work with the people who run your accountWe are a small team and intend to stay that way. We don't hand your account to a junior once the contract is signed. You talk to the same person who sets up the campaigns and uploads the listings. | |||
From inquiry to first sale
Usually about six weeks. It can be faster with a complete catalog with EANs, and longer with several thousand SKUs without attributes.
| STEP 1Product range analysisWe review categories, commissions, EPR obligations and the competition in your target markets. We point out which products have potential and which won't turn a profit. | STEP 2Account and verificationRegistration, documents, seller verification, and shipping and returns setup. In parallel, we organize your product data and fill in any gaps. | STEP 3Listings and contentListing import, titles and descriptions in the languages of each market, photos, legal texts, and integration with your system or BaseLinker. | STEP 4Launch and campaignsSales go live, with Sponsored Product Ads campaigns, Buy Box monitoring, first price adjustments and a monthly report. |
Three ways to get started
Prices are excl. VAT and exclude Kaufland fees and the ad budget, which you pay directly to the platform. The minimum cooperation period is 1 month, with no long-term contract.
| One-timeAudit and setup For companies just starting on Kaufland that want to launch with a well-organized catalog. PLN 2,900excl. VAT, paid once at the start of cooperationProduct range analysis and market selectionAccount registration and verification Shipping, returns and tax setup Import of up to 150 listings with full attributes Descriptions and titles for 30 products EPR and VAT obligations checklistAsk for a quote | Most popularMonthlyAccount management Full sales management of your account, including Sponsored Product Ads campaigns. from PLN 2,200excl. VAT per month, advertising includedDay-to-day management of listings and catalogRange expansion and new markets Buy Box and competitor price monitoring Coupons, promotions and campaign calendar Liaison with Seller Support Monthly report with margin per productAsk for a quote | MonthlyKaufland Ads campaigns only For companies that manage their account themselves and want to outsource advertising only. from PLN 1,200excl. VAT per month, no commission on ad budgetCampaign structure set up separately per marketSponsored Product Ads, bids and negative keywords Weekly optimization and negative keywords Use of funds from the Plus subscription ROAS report broken down by product Performance-based model for larger budgetsAsk for a quote |
| Do you also sell on Allegro, Amazon or Empik?We manage accounts and campaigns on all of these platforms. One team, one account manager and joint reporting instead of four separate agencies. We prepare your product data once and use it on every channel. | Let's talk about the big picture |
Frequently asked questions about selling on Kaufland
If you can't find your answer here, write to us through the form. We reply within 24 business hours at the latest.
Do I need a separate account for each country?
No. One registration covers all of Kaufland's sales channels, and you will find the list of markets with their languages and currencies higher up on this page. After verification, you decide where you publish your offers and which channel the base fee is charged from, settled in that channel's currency.
Do I need EAN codes?
Yes, and this is the most common reason why onboarding drags on. Every product must have a valid EAN or GTIN number, assigned by the manufacturer or obtained from GS1. For private-label products without codes, we help you sort this out before launch.
How much will I really pay Kaufland per month?
A subscription of PLN 175 or PLN 260 excl. VAT plus a commission on every sale, calculated on the gross price including shipping. Optional extras include coupons, CPC campaigns and environmental fees.
Do I need a LUCID registration or EPR numbers?
When selling to Germany, packaging registration in LUCID is mandatory. Packaging registration numbers are entered in the Seller Portal separately for each country of sale, together with a declaration of compliance with the PPWR regulation. The EPR Service by Kaufland covers selected markets and costs €1.90 per month for each category. For other markets and categories, the seller handles the settlement themselves.
How does Kaufland differ from Allegro from a seller's point of view?
On Kaufland.pl, commissions are lower than on Allegro for many categories, but traffic is smaller. We treat Kaufland as a complementary and export channel, not a replacement for Allegro.
Do you reply to messages from buyers and ship orders?
No. We take care of the sales side of the account: offers, product data, content, prices, compliance and advertising. Order fulfilment, warehousing, shipping, returns and direct communication with buyers stay on your side.
How long does it take to launch sales on Kaufland from scratch?
Usually around six weeks from application to first orders. Seller verification is quick, but the actual launch time depends on the state of your product database. With photos, descriptions and EAN codes ready, the first offers can go live within a few days.
How long a contract do I have to sign?
The minimum cooperation period is 1 month. We don't tie clients to long contracts: you stay with us because your account earns money, not because a contract forces you to.
Let's talkStart selling on KauflandSend us your product list or a link to your store. You will get an overview of which categories fit, what the commissions are, which markets are available and at what price you can reach a sensible margin. No obligation and no sales pitch. Order a free analysisCall: 530 994 777 |
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IKARTO · ul. ks. Piotra Skargi 24, 36-060 Głogów Małopolski, Poland · NIP 5170445614 · KRS 0001093848 · All prices are excl. VAT, and 23% Polish VAT is added. Kaufland and Kaufland Global Marketplace are trademarks of Kaufland Marketplace GmbH. We are a partner agency of the platform and have no capital ties to it.
