Increase the visibility of your offers with Allegro Ads
- Make your offers stand out and attract more customers
- Get ahead of the competition by appearing above the Top Offer
- Pay only for clicks (CPC billing model)
A properly set up ad combined with a good product listing guarantees sales success on Allegro. It is the best investment in the growth of your business!
Partnership
We are an official Allegro Ads partner
Since 2021 we have been an official Allegro Ads Partner +. The partner status of your Allegro Ads agency gives you the assurance that your campaign will be run properly, and the money spent on advertising will bring an appropriate level of profit.
Why invest in Allegro Ads advertising?
-
Your offers will appear at the very top of the search results from the very start of the campaign
-
Your offers can appear above the Top Offer, so you can win against the buy box on Allegro
-
Your advertised offer will not have a tile comparing competing offers in the listing
-
You will have full control over your advertising budget and the offers you advertise
-
You will increase your sales by reaching more potential customers, which allows you to scale your business
-
You can easily analyze the results of your campaign
Entrust your Allegro Ads advertising to us
We will increase your sales without risk. Spread your wings on Allegro with the IKARTO agency!
- Effectiveness
- Efficiency and experience
What you gain by working with us:
-
You will increase your sales - before we start working together, we will assess the potential of your products in order to make the most of it
-
We will prepare a dedicated strategy for your Allegro account that will bring you sales success
-
Support from an experienced specialist - from the very start of our cooperation you get the support of a specialist, the manager of your account (see the personal certificate),
-
Transparent and fair billing - you pay for results at the most favorable rates on the market
-
Notice period as short as one day - you have complete freedom - we are bound not by contracts but by results!
-
Access to advertising formats available only to agencies - greater reach and more effective campaigns.
-
Access to the latest knowledge about Allegro - we regularly send emails summarizing the most important news - you will always be up to date
Two billing models: choose the one that suits your business
Whichever model you choose, we carry out the same work: creating and optimizing Allegro Ads campaigns, monitoring results, recommendations and a monthly report. The only difference is how you are billed.
% of ad revenue
Performance-based model: for companies that want our fee tied to real sales results.
- A shared goal: the more you sell, the more we earn
- Optimization for revenue, not for the number of clicks
- Lower minimum fee at the start and in the off-season
- The best choice for accounts in the growth phase
Fixed monthly fee
Full predictability: for companies that value stable costs regardless of the season and the size of their revenue.
- A fixed, predictable cost every month
- Regardless of the amount of revenue and ad spend
- Display advertising: PLN 250 regardless of the number of ads
- Ideal for large and stable accounts
- Easy annual budget planning
Not sure which model to choose? During a free consultation we will analyze your account and propose the most advantageous billing model for the scale and specifics of your business.
Contact us directly
Choose the contact method that suits you best: we will reply within 24 hours on business days at the latest.
Jacek Fura
Allegro Ads strategy, B2B cooperation, account growth
Agnieszka Malak
Campaign management, optimization, results reporting
Describe your project
Fill in the form and we will get back to you with a tailored quote and a proposed billing model.
Go to the form →30 days of Allegro Ads campaign management for PLN 0
Try professional Allegro Ads campaign management with no risk. For the first month you do not pay for our work: you only cover the cost of clicks on your Allegro ads.
Our campaign management costs you PLN 0 for 30 days
You pay only the click costs charged directly by Allegro Ads to your account (so-called CPC). We agree on the advertising budget together, starting from PLN 500, depending on your industry and sales goals.
Full Allegro Ads management for 30 days, with no fee for our work
- Account audit and analysis of the sales potential of your offers
- Individual campaign strategy tailored to your industry and product range
- Setup and launch of sponsored offers or display campaigns
- Daily optimization: selection of keywords, bids and exclusions
- Dedicated manager: direct contact by e-mail and phone
- Daily reports so you can follow results on an ongoing basis
The offer is available only to new IKARTO clients
- You sell on Allegro in Poland and want to increase the visibility of your offers
- You have never used professional Ads campaigns before
- You want to reach new customers and sell faster
- You are looking for a way to test agency management without risk
- You want to see real results before you decide on longer-term cooperation
The offer is available only to new clients who have not used IKARTO services before. After the 30-day trial period, you decide whether you want to continue working together under our standard price list, with no automatic renewal and no hidden costs.
What are the options for advertising products on Allegro Ads?
Sponsored offers
Sponsored offers are the most popular type of Allegro Ads advertising. They are also the most effective type when it comes to increasing sales of our products. The ad is displayed based on the customer's query in the Allegro search engine. That is why it is important to configure this type of ad properly. It must answer the customer's query very precisely and show exactly the products they are looking for.
For this type of ad to bring the highest possible return on investment, continuous optimization of exclusions and ad placements is needed. The placements available for this ad type are: search results (top and bottom of the page), the left-hand column and product pages.
This type of Allegro Ads advertising is billed in a transparent Cost Per Click (CPC) model. In this model, the advertiser pays only for clicks on the ad. We can define the daily campaign budget and the amount we are ready to pay for a single click.
Display ads
A display ad is shown as a banner that we can create ourselves in the Allegro Ads panel in one of the available formats. It can be prepared as a template ad in which the selected offers change dynamically (randomly). Besides two offers, this ad contains a brand or store logo and a slogan. We can also create our own graphic creative promoting, for example, one of our product series or categories.
Display advertising in Allegro Ads is billed in the CPM (Cost Per Mille) model. In this model, we set the maximum amount we are willing to pay for 1,000 impressions of the ad creative.
This ad is displayed at the top and bottom of the search results and below the seller information at the bottom of the page. The ad will be shown, among other cases, in response to a buyer's query, based on the keywords defined when the ad is created.
This form of advertising is ideal for building brand awareness and reaching customers who have not yet made a purchase decision.
Ads in search suggestions
Increase your brand's visibility with a template ad in search suggestions on Allegro! Take advantage of a unique opportunity to reach customers at the moment they type in the products they are looking for. Here is what we can offer you:
Impressions of your ad Your template ad will appear on the desktop computers of Allegro users exactly when they enter queries in the search engine. It is the perfect moment to catch their attention!
What will your ad look like? A template ad is an attractive graphic format consisting of:
- A logo: representing your brand
- A short text: that catches attention
- Selected promoted offers: which you can configure when creating the ad (they will not appear in the suggestions, but in the full search results).
Precise ad targeting Your ads will be displayed based on buyers' exact queries and the keywords you choose. This way you reach exactly those customers who are looking for products similar to yours.
Showcase: a display ad on the Allegro home page
Allegro Ads has announced the option to launch a banner display ad on the Allegro home page. Until now, the showcase format could only be purchased by signing an order in advance, but soon this ad format will be available for self-service configuration in the Allegro Ads panel.
Video ads
This ad format consists of a short video and the promoted offers you select.
With Video Ads in Allegro Ads, you can promote your product with a short video that helps boost interest in your offers.
Advertising your listings in Google Ads
To help your offers reach users outside Allegro, advertising in Google Ads has been added as an option.
If you choose to advertise in Google Ads, your Allegro product offers are displayed in Google search results and in the Shopping tab (Google Ads).
Google Ads advertising is billed on a CPC basis, so you pay only when a user clicks your ad.
Keep in mind that when advertising in Google, you are subject to the restrictions set by the rules of these advertising networks.
Advertising for large brands: Ads 4 Brands
This type of advertising is designed for brand owners. If a brand has one or more distributors on Allegro, this type of Allegro Ads lets the brand owner manage Allegro Ads advertising for all of the brand's distributors.
How does Ads4Brands work and what does it offer?
Ads4Brands lets a brand run Allegro Ads campaigns from one central budget, on its distributors' offers.
This allows you to:
- support selected partners without transferring budget to their accounts,
- decide which products to promote and how strongly (priorities are set by the brand),
- reduce situations where partners drive up each other's costs on the same phrases,
- build brand visibility without conflicts in your distribution network.
This form of advertising is ideal when the brand owner does not sell on Allegro directly but wants to support its distributors with Allegro Ads advertising.
Allegro Ads for the Czech, Slovak and Hungarian markets
Allegro Ads on the Czech market allows Polish sellers to advertise their offers on allegro.cz using familiar options such as Sponsored Offers.
Advertising on this platform lets you choose from various ways of promoting your offers, such as:
- promoting all offers,
- bestsellers,
- using rules to select offers automatically,
- manually selecting specific offers.
Ad placements include:
- search results,
- the product page,
- Google Ads.
Billing is in Czech koruna.
Allegro Ads is the only form of advertising available on allegro.cz, which is a unique opportunity to reach new customers on the Czech market.
