Allegro Ads Training 2h: Campaigns That Pay Off
A two-hour live training with an Allegro Ads partner (Partner+). Campaign structure, bids, budgets, optimization and profitability, finishing with a review of your campaigns.
- hands-on work in your Allegro Ads account
- up to 5 people from your company included in the price
- PDF with an optimization plan
Price range: 1,077 PLN through 1,748 PLN
- Pay with BLIK, card or instant bank transfer
- The training takes place on a date we agree together
FAQ
How long does the training last?
How many people can attend?
Do I need to have Allegro Ads campaigns already?
Will you review my campaigns?
What will I get after the training?
Description
Allegro Ads can boost your sales quickly, but it can just as quickly eat up your margin. Most sellers launch Ads Express or a single campaign for everything and don't know which clicks actually make money. In 2 hours, we show you how to build and run campaigns so that they pay off, using your own account as the example.
Training agenda (2 hours)
The agenda below is a draft. Before the training, we will adapt it to your needs or the needs of your team.
- Basics and billing (15 min): Sponsored Offers and display advertising, Ads Express vs. the Allegro Ads panel, CPC, budgets, ROAS and cost of sales.
- Campaign structure (25 min): which listings to advertise, splitting your range into campaigns and groups, daily budgets, bids and the campaign planner.
- Optimization (35 min): reading reports, when to raise and lower bids, seasonality, target ROAS and calculating ad profitability based on margin.
- Display advertising and reach (15 min): display campaigns, impression-based billing and how to assess their results.
- Your campaigns (30 min): a review of your Allegro Ads account, answers to your questions and an optimization plan for the coming weeks.
What you get
- 2 hours of live training online or at your company,
- up to 5 people from your company included,
- a review of your campaigns by an Allegro Ads partner,
- a PDF summary with an optimization plan and a profitability calculator.
Who is this training for?
For sellers who are just starting with Allegro Ads, and for those who already spend budget on ads but aren't sure whether it pays off. Also for employees who will run campaigns on their own.
Do I need to have campaigns already?
No. If you don't have any campaigns yet, in the practical part we will plan the first structure for your product range.
How the training works
- You choose the format and place your order. You pay online and receive a VAT invoice.
- We agree on a date. We will get in touch within 2 business days and suggest several time slots.
- You fill in a short survey. You tell us what you sell, what your ad budget is and what results you are getting. This helps us prepare for the review of your campaigns.
- Live training. 2 hours online (Google Meet) or at your company, with questions answered as we go and hands-on work in your account.
- Summary. After the training you receive a PDF with the key takeaways, a list of tasks to implement and a checklist.
Why IKARTO
IKARTO is an e-commerce agency from Rzeszów, Poland. We have worked on marketplace sellers' accounts since 2013 and have been an Allegro Ads partner (Partner+) since 2021. In the training we show what we actually do on our clients' accounts, not theory from a slide deck.
Summary
Two hours after which you know how to structure your campaigns, how much to spend on them and how to check whether they are profitable. Choose the training format and we will get back to you with available dates.
