pool chemicals and pool care accessories
Spectacular growth
Industry: car accessories (body protection, mudguards)
An account specialized in a narrow automotive niche: lots of competition and repetitive, barely differentiated listings. Instead of just increasing the budget, we first put the listings and SEO in order, so every additional zloty spent on advertising worked many times more effectively.
Starting point
The client sold a proven product (mudguards and protective accessories for cars), but the account was lost in a crowd of very similar competitor listings. In the first month of cooperation, the advertising budget was approx. PLN 280 and ad revenue was only PLN 470: a ROAS below 2x, meaning the ads barely paid for themselves.
What we did: end-to-end account management
In such a crowded niche, the result is determined not by the budget but by whether a listing has any chance of being noticed at all. That is why we started the strategy from the foundations and treated advertising as a boost for a well-prepared listing, not a rescue for a weak one.
Competitor analysis
We mapped the main players in the category: their prices, how they present products (illustrative installation photos), their variants matched to car models, and which listings actually capture the traffic and which just "hang around" without sales.
Strategy planning
Instead of advertising everything equally, we selected products with real potential (high demand, lower price competition) and planned a gradual budget increase only for those items that started to sell.
Adding and organizing listings
We added variants for specific car models and model years and improved photos and technical descriptions. In this industry, customers only buy once they are sure the product fits their car.
Listing positioning: titles and keywords
We rebuilt titles around the phrases drivers actually search for (make, model, body type, mounting type), instead of generic ones competing with hundreds of identical titles.
Gaining ground in the category
We created Allegro bundles combining complementary products (e.g. a full set of protective elements), which increased the number of places where the client's brand appears simultaneously in the results of the same category.
Continuous optimization
A monthly check of which products actually earn money: budget was regularly shifted from low-return listings to those that proved their return. This is the source of such a large gain in efficiency (ROAS), and not just in spend.
Results
Revenue generated by Allegro Ads in the following months of cooperation (the client's own account data). May 2026 is the peak so far: the sales high point after 8 months of systematic optimization.
| Metric | Start (Sep 2025) | Last 3 months (avg., Mar–May 2026) | Change |
|---|---|---|---|
| Ad revenue | PLN 470 | PLN 54,448 | ×116 |
| Ad budget | PLN 282 | PLN 4,576 | ×16 |
| ROAS (return on ad spend) | 1,7× | 11,9× | ×7,1 |
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