The bubble has burst!
How did we achieve it in the food industry?
Industry: food products (FMCG)
An account with a wide food assortment (canned goods, snacks, sweets, breakfast products) entered the season with a turnover of around PLN 200,000 per month. Within 3 months of full-service account management, turnover exceeded PLN 1,000,000 per month, and after the seasonal peak it stabilized at a level several times higher than the starting point.
Starting point
The account had real turnover (approx. PLN 200,000/month), but it was growing more slowly than the potential of the product range allowed. Too few listings were actually "working" in search, and the catalog was not being expanded at a pace that kept up with demand. We took on full, end-to-end management of the account with a clear goal: to scale turnover in a controlled way, month after month.
What we did: end-to-end account management
With a food assortment, what matters most is the number of active, highly visible listings and how quickly you react to seasonality and shopping trends.
Competitor analysis
A review of the leading food sellers on Allegro: their assortment, prices per item and per multipack, how they present products (ingredients, nutritional values, certificates), and the product gaps the competition was not covering.
Strategy planning
We built a month-by-month account development plan: the order in which new product lines would be introduced, the priority categories with the highest volume potential, and the right moment to increase advertising investment.
Adding listings
Systematically expanding the catalog every month with new variants (flavors, weights, multipack bundles). The pace at which new, well-prepared listings were added was the main driver of turnover growth.
Listing positioning: titles and keywords
We rebuilt titles around real shopping phrases (product name, weight, features such as "sugar-free" or "palm oil-free"). This is crucial in the food category, where customers filter by specific parameters.
Gaining ground in the category
We created Allegro bundles (multipacks, flavor sets) that increased both the average order value and the number of the account's listings visible in a given category, giving the same customer more "opportunities to buy".
Continuous optimization
A monthly sales analysis at the listing level: quickly scaling the products that "caught on" with demand, and adjusting or withdrawing those that did not.
Results
Monthly account turnover (Polish market, the client's own account data).
| Metric | Start (Dec 2025) | Peak (Mar 2026) | After the peak (avg. Apr–Jun 2026) |
|---|---|---|---|
| Monthly turnover | PLN 199,892 | PLN 1,005,690 | PLN 758,710 |
| Change vs start | — | ×5,0 | ×3,8 |
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